I think there’s a preconceived notion that taking a banging blog photo has to involve loads of skill and equipment. WELL I’m here to tell you that it doesn’t! Take it from someone who used to take blog photos on their webcam (wtf was I thinking), photography glow-up is a very real thing. I love love love photography so I’m sharing Five Easy Ways To Instantly Improve Your Blog Photography… Also, gotta plug myself here (not sorry) but I have a detailed e-book guide with loads more tips and tricks to master photography here!
Get the lighting right
The thing I wish I’d known about taking a good photo when I started blogging was how important lighting is. I mean I basically used to take photos in the dark. We’ve come a long way, baby. I’d recommend shooting any imagery right near a window (or using studio lights) to make sure the product looks true-to-life. If it’s dark or gloomy, then definitely shoot in RAW so you can easily correct the lighting when you edit.
Know what your settings mean
If you’re still shooting on manual… then this is going to make a huge difference to your photos. The manual setting does what your camera thinks is best but it’s so limited in exactly what you can achieve. There are three main elements that work together – aperture, shutter speed & ISO. The aperture will help determine how blurry the background of your photos is going to be. The shutter speed is how quickly the lens stops letting in light after the photo is taken. The ISO determines how much light the lens lets in – the higher it is, the brighter (but also noisier in terms of graininess). I think for a lot of blog photos people are going to want a nice blurry background, so the aperture priority setting is your best bet for that.
Use your phone
I know, controversial. I still think a camera wins in terms of the quality of the image but if you’re struggling to get a good photo… turn to your phone! It’s quick, it’s easy and it’s a breeze to edit. The iPhone camera in particular is pretty impressive. Make sure the lens is clean (wipe it on your sleeve if you’re not sure) and then tap to focus. Voila! If you want more tips on editing photos, then I did a post about editing right here!
Play with composition
Once you’ve figured out settings and you know what you’re shooting with you must master composition. A good composition completely makes the photo. There’s a famous term called rule of thirds which breaks a photo down into thirds and makes sure it’s visually appealing. Think about the balance, symmetry, background and props and then play around with everything until you have the perfect shot. If you want more tips on composition, then I did a post all about flatlays right here!
Develop your own photography style
My favourite blogs all tend to have a really specific blog style. I know they didn’t start out that way, but practice makes perfect! The more photos you take, the more you’re able to edit them down and find exactly the right photo that tells the story you want. There are so many amazing photographers out there, that you can get plenty of inspiration but ultimately perfect your own work so your voice shines through your content.