Pinterest. So addictive. So confusing. It’s a huge world and an untapped resource for traffic and imagery. Apparently there are 150 million users, and as it’s a search engine primary that’s a lot of potential traffic. I’ve always dabbled in it a little bit but haven’t seen any significant reasons for me to dedicate too much time into it. I was all inspired by Lex and her post on Pinterest here – I needed to invest more time into it.
So in February I set myself a goal of mastering Pinterest. I’m not there yet, but I did make some changes which have made a noticeable difference to my account. After using Pinterest in a more intensive way after 3 weeks, my average daily impressions were up by 7,619%! In the graph below you can see how much engagement spiked when I started implementing a new pinning strategy. My average daily viewers were also up by 7,914%. For monthly viewers you can see how it’s a steady incline throughout February too, with an increase of 253% and 73,777 monthly viewers.
The biggest game-changer has been tailwind, without a doubt. I’d been signed up to it for a while but hadn’t been fully utilising it because it is a little time-consuming. It’s essentially a Pinterest scheduling tool that makes it mean you can set and go. I have been aiming to have a week’s worth of pins queued up ahead of me, and that takes me about an hour at a time. If I set aside an hour and really focus, then it doesn’t take much time. Then it means it ticks away in the background so I don’t have to worry about getting the balance between pinning too much and not enough.
It also optimises the times when you should pin, and then you just fill up the queue. Easy. I’ve got it at 30 pins a day at the moment, which seems like it’s working nicely. There’s a browser extension which means you can easily pin any image you see on the internet, and it also appears if you hover over any image on Pinterest itself.
You can check out tailwind here, if you’re interested! Full disclosure – it’s a referral link which gives anyone who signs up a free month and me a free month. You can get a free trial before to check it out too, which I’d really recommend if you’re interested in exploring more on how it works.
Pin lots of quality content
This does take a lot of time, but the good thing about Pinterest is there is no shortage of images! Lex’s post also said that a board should have a minimum of 40 images before Pinterest takes it seriously… I’ve got a few secret boards that I’m working on – once they have enough content I’ll make them visible.
Images that I look to pin are vertical as they stand out more, and then I make sure all images have a clear source where they are pinned from. I’m mostly drawn to the same sort of images, which I think matches my ~brand~ online across content I produce on all channels.
There’s also the whole rich pin difference, which has more context on what the pin is which can link directly to your website for increased traffic. I’ve noticed more traffic from pins like this directly to my blog – one post on the new nars foundation did well and people could click directly onto the link to read more.
Pimp your profile
As Pinterest is so visual, I tried to update my profile and make it as rich as possible. I added a mini bio to my headline so people know who I am, and made sure the profile picture was up to date.
For any boards, you can pick a cover image – this would be my most popular picture within the board or something that perfectly encapsulates what the board is. I tried to make my board covers all complement each other so that my whole profile looks cohesive. I also moved my more popular boards towards the top.
You can also add information on what the board is so it will give more context in searches. Each board should have a category and a detailed search description to bump it up higher in any searches.