What makes a product a cult classic? Is it the longevity of its popularity, the instantaneousness demand for it or is it the repeated praise from beauty experts? Maybe it’s all of the above, and then throw in a little je n’ais se quoi of universal appeal. It’s hard to define exactly what makes a product cult, but it’s not hard to define said cult products. In part two of my cult classics series, we’re dissecting different cult classics and this time it’s the Laura Mercier Translucent Powder. You can read more about other cult classics here.
What is the brand?
Laura Mercier is one of those brands that has always been around – definitely a classic. All their products come in understated packaging, with a definite MUA vive. Perhaps seen as a slightly older brand in terms of its price point and marketing, it’s full of gems. It was founded by makeup artist, Laura Mercier, in 1996 and it’s pretty well known for the whole flawless base concept. The tinted moisturisers are famous, the silk creme foundation was one of the greats and their flawless fusion foundation is very nice too.
What is the Laura Mercier Translucent Powder?
I’ll start by saying that this is a non-glamorous beauty essential. I mean, it’s a loose powder so it’s not the sexiest thing around. It is as luxurious as loose powders can be; it comes in a hefty jar and you get a lot of product. It’s a powder that promises to not look cakey or heavy on the skin and it promises to prolong makeup longevity. It can also be used for baking purposes if you’re into that! The brand website says that it’s best used with a puff and when the powder is pressed into the skin – I use a brush and it works perfectly.
What makes it cult?
Well, what doesn’t make it cult? This is probably the pressed powder. It’s won so many awards, and makeup artists across the world seem to recommend it. I think this one in particular stands out so well because it’s hard to find a really good powder. It is a makeup struggle! A lot of powders seem to disappear off the skin or they make the face look dry and cakey. It’s tough. This one really does help to banish shine on the skin and it’s not super heavy. I was skeptical before I bought it, but it is better than so many other alternatives.
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