When I find a new makeup brand, I don’t like to mess around. No, I like to commit and try as much as I can from a brand to really get a good sense of the best products and the ones best avoided. Case in point… RMS. I discovered the brand last year and have been working my way through the range since then. It’s clean, it’s covetable (the little pots! So cute) and it’s coconut-based. Yup, I’m sharing An RMS Overview of everything I’ve tried so far.


Who are RMS
RMS is one of the more premium natural makeup brands out there, all created around using organic coconut oil to treat the skin whilst wearing. Founded by MUA Rosie-Marie Swift, the entire brand is focussed on a pared-back approach to beauty. Definitely less is more here, with plenty of emphasis on hydration and illumination. I’ve picked up most of these via Love Lula.


The Eyes
Powder of cream shadow? Both, obviously. The Beauty Eye Polishes offer a sheer and lived-in wash of colour all over the lids and are best applied when dabbed on with fingers. Expect creasing and the finished look to look a little messy. I really like the bronzed shade Solar. Not recommended for those with oily lids or fans of more dramatic eye looks. The Beauty Swift shadows are the best clean-beauty powder shadow I’ve come across yet: super pigmented, blend-able and long-lasting. I also really like the ease of a single shadow (12-pan palette exhaustion, anyone?) for a no-fuss one wash of colour. I have SB48 (yellow-gold) and GR19 (shimmery pink).
I have also heard good things about the mascara but have yet to try – will update if I do!



The Base
So, the Living Luminizer has to be their best-known product. It’s a cult pot of cream highlighter and the first thing I ever tried from the brand. I’d seen it mentioned everywhere (countless celebrity interviews) as the highlighter to end all highlighters. When I first tried it I was a little underwhelmed as compared to standard powder highlighters it looks far more subtle on the skin. I was wrong! There in lies the beauty of it. No glitter chunks here, but just a beautiful sheen that manages to truly give you a lit-from-within look on the skin. I love it.
Another hyped product is the ‘un’ cover up, which is a pigmented concealer. I think this is best for low-key makeup days or those who are looking for a product with very light coverage. Being coconut-based I wouldn’t say it’s the best for covering blemishes… I don’t find that it lasts too well on the skin unless set well, either. I wouldn’t repurchase! I’m equally unfussed about their ‘un’ powder which is nice enough but doesn’t warrant the price tag in my opinion.
One I do like is the Lip2Cheek, especially the pinky shade Demure, which is sort of a clean version of the Stila convertible colours. The formula is creamy and easily blended so can be tapped into skin for a flush of colour on the cheeks (or lips).


The Lips
RMS has two kinds of lipstick – the traditional lipstick shape (big post on those here) and then the little pots of Lip Shine. The Lip Shines are cute little pots of colour that are essentially the easiest thing to wear, ever. You just dab on some colour (no mirror needed) and then there’s a sheer wash of colour that doesn’t ever look like too much. I love Sublime, the poppy little bright pink for a boost of colour, Honest for the perfect nude and then Content is like a Snow White flush of red.